How to Charge People Money with Grace and Ease: The Psychology of Fee Setting 9/30/25 (webinar)

Why is it often difficult to set and raise our rates? In this talk, Mikelann explores what holds us back when it comes to charging people appropriately—and earning the money we truly deserve. She explores the common fears around raising our prices and she tackles the resentment issues when we keep our prices too low. She also explores how perfectionism holds us back from charging our clients enough money. She then teaches you about “pricing psychology” and “price resistance”, to help you set just the right rate, and feel confident about it. And yes, she covers exactly how to set your fees and communicate them. Last, she shares with you six different signs that it’s time to raise your fees and then teaches you exactly how to raise them- with grace and ease.

Our speaker is Mikelann Valterra, MA, AFC, money coach and financial therapist.

After registering, you will receive webinar information and login details.

Hosted by the Women's Business Center of Northern Virginia, this webinar is in partnership with:

• Maryland Women's Business Center | https://marylandwbc.org
• Maryland Capital Enterprises Women’s Business Center (WBC) | https://womensbusinesscenteratmarylandcapitalenterprises.org
• Women’s Business Center of Central Virginia | https://theinstitutenc.org/wbccentralva