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Women's Business Center of Northern Virginia

10-WBC Marketing to the Government 6/18/24

Tue 11:00 AM to 12:30 PM
Topic: Government Contracting

Marketing to the Government

The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small business. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to government. This presentation will help you prepare your firm to get noticed by government and prime buyers by developing a proper marketing plan and strategy. In this session you will learn:

• Steps to take to be where you can be found by buyers • Preparing a winning capability statement • Organize your website, business cards and marketing materials • Prepare a marketing plan to attract buyers

Please respect our volunteer's time by logging in on time. If you are unable to attend the class, please notify us promptly.

For more information please visit our Website

Speaker(s): Lisa Wood, Statewide Director APEX Accelerator (formerly Procurement Technical Assistance Center (PTAC)


To register & for more information visit

Fee: No Cost

Association of Women's Business Centers

U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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