10-WBC Marketing to the Government 6/21/23

Marketing to the Government

The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small business. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to government. This presentation will help you prepare your firm to get noticed by government and prime buyers by developing a proper marketing plan and strategy. In this session you will learn:

• Steps to take to be where you can be found by buyers • Preparing a winning capability statement • Organize your website, business cards and marketing materials • Prepare a marketing plan to attract buyers

This webinar is in partnership with: • Women's Business Center of Richmond • The U.S. Small Business Administration (SBA) - Washington Metropolitan Area District Office (WMADO)

This workshop is made possible by the generous contribution of time and expertise by a CBP volunteer. Please respect our volunteer's time by logging in on time. If you are unable to attend the class, please notify us promptly.

For more information please visit our Website http://www.cbponline.org